Marketing Manager

 

 

We are looking for our clients, the biggest food and beverage company from Croatia, a Marketing Manager.

Main responsibilities:

·       Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments

·       Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration

·       Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

·       Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics

·       Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.

·       Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets

·       Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels

·       Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support

Skills and Qualifications

·       Master’s degree in marketing, business, or related field

·       Proven experience developing marketing plans and campaigns

·       Strong project management, multitasking, and decision-making skills

·       Metrics-driven marketing mind with eye for creativity

·       Experience with marketing automation and CRM tools

Preferred Qualifications

·       Proficiency with online marketing and social media strategy

·       Proven experience designing interactive applications and networking platforms